After Duo’s acquisition by Cisco in 2018, the then-Duo Creative team was reformed into a Brand Team that would serve Cisco’s security organization. Our task was to build Cisco’s security arm into a full-fledged sub-brand — one that would tell a compelling, human-centric story around security to a global audience. We developed a fresh look utilizing a collage-driven visual aesthetic, and built out or art directed dozens of internal and external touchpoints from scratch using the new identity.

As part of the overhaul for the Cisco security organization into Cisco Secure, I led an effort to develop the style guide for Cisco Secure, which would be used internally and by agencies to ensure future assets would be on-brand.